*Deadline for early bird: 31 July 2011

• 480 exhibitors from 15 countries presented themselves in the Shanghai New International Expo Centre (SNIEC). 37,908 visitors (increase by 18%) attended the fair.
• electronica & Productronica China and LASER World of PHOTONICS CHINA, together with SEMICON China and CPCA Show, which were collocated at SNIEC, were the biggest and most comprehensive platform for the electronics industry in China.
• The parallel conduction was considered as a big advantage, especially regarding visitor synergies.

• electronica China & productronica China cover on the one hand the whole range of electronics – from electronic devices and assemblies to manufacturing, but then they also especially focus on developmental sectors of the Chinese Market such as the topics Automotive, LED and power electronics.
• The supporting / conference program in cooperation with industrial and media-partners represents an additional attraction for visitors because further education is always an important topic in China.
• The high rate of international exhibitors clearly points out the fair from all the local shows.
• electronica China & productronica China receive great support from the industry through the cooperation with mediapartners, important industrial associations (e.g. CCPIT, ZVEI) and trade promotion institutions.
• Corporate marketing activities with important exhibitors/ market leaders assure a great deal of attention for the shows, e.g. through corporate press conferences / tours or special sponsoring packages.
• Group pavilions and cooperation events offer especially to small and medium-sized enterprises an ideal platform and benefit for the entrance to the Chinese market.
• The venue, Shanghai New International Exhibition Center, is one of the latest exhibition centers in China on international level.
• The parallelism of LASER World of PHOTONICS CHINA and CPCA Show is accepted positively and sets synergies especially on visitors side.
• Under the umbrella of SIIEF the trade fairs form the largest platform for electronics in China and also receive political attention.

• General semiconductors
• Power semiconductor components and modules
• Embedded systems
• Sensors 
• MEMS
• Relays, switches and interconnection technology 
• Passive components
• Motors / drives
• Cables
• Assemblies and subsystems
• Microwave technology 
• Displays
• Power supplies

productronica:

• Materials processing
• Semiconductor and display manufacturing
• Component manufacturing
• Manufacturing equipment and logistics for PCBs and other circuit carriers
• Production logistics and material-flow technology
• Technologies in cable processing
• Soldering technology
• Manufacturing equipment and logistics for assemblies, modules and hybrids
• Test and measurement technology for semi finished goods and finished products
• General operation aids and production subsystems
• Production related services

• Industrial electroncis
• Consumer electronics
• Automotive industry
• New energy
• Communication systems
  
• Mechanical engineering
• Computers & Peripherals
• Aviation and space technology
• Medical technology
• Military electronics

• Cross-marketing packages
  To ensure that your presentation is a success, we have developed various packages of services designed for exactly that purpose. Use as many communication channels as possible to make visitors aware of your company before the fair and motivate them to attend. The fact that you are participating in the fair should increase the number of contacts at your stand and help you to reach potential new customers. 
• Trade visitor invitations
  Trade visitor invitations are by far the most successful advertising materials for increasing visitor traffic at your stand. Invite your existing and potential customers to attend electronica China & productronica China free of charge.
• Company entry
  The information about your company that is stored in the trade-fair database is of critical importance. It is the basis for your presence at the fair. Everything you enter there appears countless times – in all fair-related media: in the trade-fair catalogue and on the fair’s website. Multimedia presence is guaranteed.
• Advertising opportunities
  Our range of communication activities makes use of all marketing disciplines. They range from classic advertising at premium locations and advertising materials with optimum utility to direct marketing (e.g. via e-mail newsletter), sales-promotion measures and sponsoring.
• Sponsoring items
  Various sponsoring opportunities are available at electronica China & productronica China. Sponsoring is an effective way to make an audience of interested industry representatives more aware of your company and to improve your image. Please remember that sponsoring offers are limited and will be awarded on a „first come – first served“ basis.
• Press services
  electronica China & productronica China are your chance for effective presswork. The fair is a good opportunity for you to establish and maintain press contacts. Our presswork begins long before electronica China & productronica China open their gates. As an exhibitor, you can be part of it all and profit from it, too. Our press services provide the support you need to draw attention to your products and applications – before the fair, and during it.
  
  You can find details on all our marketing services in the electronica China & productronica China marketing services brochure. Please ask us for a copy or download it from the website.